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I did not become a customer

I became a fan. 🤩

Sales people can learn a thing or two from her.

She showed me the products in the store at Bynd Artisan.  

She shared with me some recommended options.

When I mentioned I’d like to take photo of her for my post, she asked:

“Is the company’s logo visible? Because that would help to publicize the company.”

Grace isn’t the owner.

She isn’t just a sales person.

She is an ambassador.

Her enthusiasm and pride in her work certainly contributes to a progress business culture.

Tale of Two Staff

We were at a department store recently and saw a T-Shirt that we like. We couldn’t find the right size on the rack and looked around for a sales assistant. No one in sight. So I approached the cashier.

“Hi miss, could you direct me to where I could find your colleague to look for a t-shirt size?”

“All the sizes are out on display”.

We checked the mannequin and the t-shirt was the right size. We finally found a sales assistant. He said he will check in the store room for the size first.

There was a size available.

For the cashier, it was the easy way out.

For the department store, it was a lost sale that was recovered by the customers’ determination and the service attitude of the second staff.

Insights gleaned:

🔹 All employees need to understand the impact that their actions have on the business. Their care-less attitude affects the profitability of the business which determines the status of their employment.

🔹 All employers need to consistently coach their employees on business building/ service and to recognize/ reward those who perform.

🔹 Refresher trainings and coaching is important as complacency and a jaded attitude may set in for long time employees. Advice from the supervisor when we chatted with him to compliment the second staff.

Are Your Employees Your Fans and Ambassadors?

Ms Grace Chai, Bynd Artisan Holland Village


I would like to relate an experience I just had as a customer. 

Ms Grace Chai from Bynd Artisan is one employee every business owner wants to have on their teams.

I had time today and called the Holland Village outlet. Grace patiently answered my queries regarding a product that I intend to buy. So off I went to the store. She warmly showed me the products and recommended options. Then as a craft artist, she skillfully and patiently added the foil stamping onto the cover I purchased.

Grace wasn’t a pushy sales person. Instead she just patiently shared about their products. Above all, she was certainly a brand ambassador. When I mentioned I would like to take a photo of her for my post, she asked me if her company’s logo can be seen so she can publicize the company. How wonderful is that?

So love the products and service, I ended up purchasing a wallet and cap from #gentlebones x #byndartisan capsule collection.

Sales people can learn a thing or two from her.

Not only did I became a customer, I became a fan. I uploaded photos onto my social media platforms, featured Grace on my Positivity at Work FB page and certainly will be sharing with others about Bynd Artisan.

Business leaders can think about how to create a culture where their teams are proud to be a brand ambassador. Grace is her company’s fan and brand ambassador. Her enthusiasm about her company and her pride in her work in turn is highly persuasive and happily contagious.

For some insights on how to build a progress business culture, do listen to a recent podcast interview we did: SHRI Power Profile Series