Dream Catalyst

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A Great Culture Makes All the Difference

Great business leaders know.

A great culture makes all the difference.

Today, I have the honour to witness a client (Feng Ming Construction) hold a Workers Appreciation for its site employees.

Recognizing the sacrifices migrant workers made to be here, the company gifted each worker with something many of us take for granted.

A data card.

That way, they can stay in touch with their families back home.

In addition, we have conducted our signature Pulse Conversations with selected staff to hear from their perspective.

Their inputs will add value to the company’s forward planning exercise.

Question: What is one way you will like to be appreciated for your contribution at work?

 

One Critical Mistake Many Business Owners Make

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After spending huge amount of time and money on business plan, branding, hiring, set up, marketing, sales and all that is necessary, a company is ready to rock and roll. Let the big bucks roll in.

But often, there’s one critical mistake that many businesses make. They forget about the customers.

They forget about designing a positive customer experience, to provide wow moments of truth. They forget about ensuring that their teams are positive ambassadors for the brand.

No customers = No business

Bad customer experience = giving the customer to others

Long gone are the days when one single company will continue to have a monopoly on services or products. Customers have choice. And when there’s choice, then every single customer interaction is a precious opportunity to create a fan for your business.

Example 1, imagine spending money on digital marketing to create leads. When someone finally calls your company with an enquiry, what would be his or her first impression of your company?  Tip: make a call to your own hotline to assess the customer experience.

Example 2, think of your recent experience at a retail or F&B outlet. What was the experience like? It blows my mind that business owners would invest in $$$$$$$$$ to open shop but can totally forget about the ingredients for creating positive customer experience. Nice looking shop with lousy food/ products and/or surly staff = another new shop taking over the place in time.  Tip: conducting well-designed mystery customer/ shopper audits is a powerful way to affirm or wake up your team.

All successful entrepreneurs will share that placing customers at the core of their business strategy is what makes them successful. happy customer

What about you?

If you are your brand’s customer, would you be a fan?