You usually don’t use both terms in the same sentence.
The good people at Reef showed us otherwise.
They understand the user experience by going deep into their demographics, psychographics, preferences, and interests.
What came out of it is TQT: Thirst Quenching Technology.
“There’s no need to get up to open that ice cold beverage when you wear Reef Footwear with T.Q.T. So sit back, relax and quench that thirst.”
How often do we learn from our users, customers, clients so we can create a better experience, a better product, a better service?